What strategies can be used to increase organic website traffic through search engine optimization?

Search engine optimization (SEO) helps to drive organic website traffic to your website by improving visibility in search engine results. To accomplish this, there are several tactics that you can employ to increase your website’s search engine ranking. Here are 10 strategies that can be used to increase organic website traffic through SEO.

1. Optimize Existing Content

Improving the content already on your website is one of the quickest and most effective ways to increase organic website traffic. Identify existing pages that could be updated to make them more keyword- or topic-focused, and keep your content fresh with updates or new posts. Ensure that each page has relevant title tags, meta descriptions, and URL structure for optimal SEO.

2. Optimize Meta Titles and Descriptions

Meta titles and descriptions are essential components of SEO and help search engine crawlers index and provide users with relevant search results. Meta titles should be unique, relevant to their page, and suited to the context of the content. Additionally, meta descriptions should provide a clear description of what the page content is about. They should include related keywords or phrases and entice users to click on the link.

3. Implement Meta Tags

Meta tags are small snippets of content that help provide search engines with additional context about your website. Meta tags describe anything from the type of content to the language it’s written in. Meta tags are particularly helpful as they can be used to indicate topics covered on the page and make a page more likely to be returned in search engine results.

4. Conduct Keyword Research

Conducting keyword research is necessary for identifying target keywords for maximum optimization. Find the keywords that are relevant to your page and compete for “low-hanging fruit” phrases that have lower search volume. Additionally, discovering related keywords and phrases can help target more people and increase your search engine ranking.

5. Create Backlinks

Backlinks are links to a web page on your website from other websites. Acquiring quality backlinks will result in an increase in organic website traffic as they signal to search engine crawlers the relevance of your website. Additionally, you may consider guest blogging on other authoritative websites to acquire backlinks.

6. Increase Website Speed

A slow loading website can both frustrate visitors and negatively impact SEO. Increasing the speed of your website can increase the amount of organic website traffic you receive. Make sure to minify CSS and JavaScript files, reduce redirects, and compress images, among other tactics.

7. Optimize for Voice Search

Voice search is becoming more popular and it’s projected that half of all searches will be done through voice by 2020. Optimizing your website for voice search is a powerful tool and can write content that is linguistically similar to how people ask questions when they use voice search.

8. Share Your Content on Social Media

Sharing your content on social media isn’t a direct form of SEO, but it can bring higher visibility and additional traffic to your website. Sharing your content regularly and posting updates on a regular basis allows more people to be exposed to your content, increasing the likelihood of it being shared.

9. Optimize HTML and Content

Use SEO-optimized HTML tags, such as header tags, to indicate the page structure and label different parts of the page. Additionally, optimize content for natural-sounding keyword phrases and use synonyms for other words to help users find your website easier.

10. Track Your Performance

Tracking your website’s performance is important to discover if the strategies you’ve employed are working and whether they should be kept or adjusted. Analyzing website performance can help identify any problems that users may be experiencing with your website and which areas or content needs further optimization.

By optimizing existing content and optimizing meta titles, descriptions, and tags, you can improve your website’s ranking, visibility, and consequently the amount of traffic that your site receives. Additionally, backlinks, increasing website speed, and optimizing HTML and content are all strategies used to increase organic website traffic.